Trade Marketing

Proposals and Goals

To probe the new business environment developed between Industry and Commerce (trade) stemmed from the tough competition between producers; study the inversion of “bargaining power” between the Industry and Commerce, and the new profile of consumer expectations and demands (shopper) at sales’ points.
Propose a new and broader relationship (Trade Marketing) between the Industry and Commerce in this scenario.

Target-Public

Professionals acting in the areas of marketing, sales, promotion and merchandising. Persons with marketing and administration degrees interested in specializing in this area of greater growth within the commercial activity of companies that manufacture and distribute consumer products, and sell their products mainly through stores.

For complete information about the program, download the PDF file from the link on the left.