Marketing and Innovation for Value Generation

Proposals and Goals

To follow market modernization and growth processes requires a constant investment by companies, organizations and people. Knowledge on the areas of marketing, finance and human resources must be in constant update. The so-called soft skills (communication, social responsibility, ethics, and negotiation, amongst others) must be in constant development.

MKI – MARKETING AND INNOVATION FOR VALUE CREATION aims at developing the behavioral and functional competences necessary for Marketing Innovation Management in private businesses.

Target-Public

Executives, consultants and businesspeople focused in marketing management and innovation. Designed to serve the needs of those professionals who require the relevant knowledge for Communication and Marketing decision processes, research methodologies and management competences to change information into market intelligence, and competence for realizing their goals. It is also opened for those who wish to develop strategic thinking, behavior with focus on the market and professional ethics.

For complete information about the program, download the PDF file from the link on the left.