2008 - Gian Luigi Longinotti-Buitoni
Topic: Dream marketing: Making products irresistible

Gian Luigi Longinotti-Buitoni is an internationally known entrepreneur. He studied business administration in Italy, Switzerland, Germany, France and the United States. He worked in many European, North and South American countries. Former President and CEO of North-American Ferrari – author of the book: “Selling Dreams: How to make any product irresistible”. Marketing guru and experienced CEO, Gian Luigi Longinotti-Buitoni, Ph.D. has led one of the most prestigious consumer goods company in the world. In his presentations, Mr. Longinotti-Buitoni reveals how he turned products, like Ferraris, into irresistible brands.